Research Finds Apple Users Shows More Loyalty Than Other Users

Market research firm  interviewed around 4,500 people in Britain, France, Germany, Italy, Spain, Brazil, China, the United States and Japan. They came to fact that 84% of iPhone users said they will replace iPhone for iPhones. About 60% of Android users plans to stick with Android devices. Also 48% of RIM users said they will be loyal for Blackberry. It’s clear that Apple is well on the lead when compared with other competitors in building loyalty amoung its users.


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  1. This is hardly surprising. There’s an an article about this phenomenon in Uncyclopedia: Cult of Apple. Personally I think that Apple’s marketing will be taught in marketing schools for generations to come.

    The secret is, I think, is to create for their users a sense of community, of a social club, to which you can only belong if you have what it takes. And it takes an Apple product to belong. Once you’re in the club, you feel special; you feel accepted, like you’re part of something greater. And so the last thing you would want is to leave the club by replacing your Apple product.

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