A Study of Online Classified Sites

Everyone has things they want to buy and things that they would love to sell so that they can make the money they need to buy the things they want. Earlier, in the offline era, it was a major problem, you had to find classifieds in papers and magazines and hope that the ads were current and relevant. But it has become extremely easy these days, thanks to the internet. You can simply post your ad and expect to get reasonable response from interested people that mostly leads to a successful transaction. There are a lot of classified websites that let you do this. All of them allow you to register free. Let us do a small study of these websites now.

Buyers’ Advantage too It is not only someone who is selling that is posting ads, it’s also the folks who want to buy who post ads, this way, the transactions and hence the traffic is bidirectional on classified websites. The buyers who post their requirements also reach out to a large number of sellers online. It can be for a mobile charger or a house on rent, everything is covered. online-classifieds For example, if you are looking for a house in a certain locality and for a certain budget, then you can post your ad in the “Searching For” or “Buying” category. You could also choose the subcategories, like if you want only the homeowners to approach you, or if you have no issues finding homes through brokers.

The current state of internet coding also makes it really easy and intuitive to either browse through categories, or use the classified ads search engine to look for buyers or sellers on free classified sites. Categorized posting and searching also ensures that minimal time is wasted on the site and that search results are attained faster. So, you can buy and sell things under various categories like home appliances, furniture items, vehicles, pets, computers, and lots more, all this is fast and easy online. The database and the front end are designed to eliminated redundancy and minimize search time, these are very beneficial for the users of the website.

Beneficial for businesses: If you have a business and your business is listed in the best and popular classified sites, it will show up when people use the classified ads search engine on those sites. Thereby dramatically increasing reach and access to your target segment very easily. If your business is location based and caters to a certain locality, then it is very important for you to list your business in all the top local websites and create a buzz for the business. These ads will keep marketing your business for very long time. On some sites, you might be asked to renew your ads every 2 or 3 months. This is entirely based on the site and its business model. But compared to offline, the online model is cost effective for a business.

Cost effective advertising option: If you do not have a big budget for advertising your business, then you must surely have your business listed on most of the local free classifieds websites. Generally the search engine rankings of free classified websites are quite high, and there are chances of your advertisements getting listed in the search engine results page itself. Again, this is subject to which site you list on and how they do their SEO and SEM. All sites are not the same.

The traffic coming from the free ads sites to your business website are usually targeted and very relevant in nature. These people are in fact looking for the products or services that you are selling in your locality. Your website will get a lot of targeted traffic, which you can convert as your future customers by doing the required follow-ups. This is better than a general buzz campaign where you might end up with a fair percentage of irrelevant traffic also. So the spends are justified and under control with targeted and assured traffic. Makes sense from a profitability and spending perspective to any business.

Price comparison: Price comparisons are extremely easy and intuitive on classified sites. You will get to know the prices of items from multiple sellers. These sellers could be businesses or individuals, because anyone can post their advertisements on these sites. You can easily compare the costs and get to know about the right market prices. Such information can help you in saving money. Along with that, there are options to talk directly to the other party and negotiate if you want to, that way, the deal is personalized and in tune with your requirements. This level of personalization is not possible offline at all.

You might be asked to register for an account in order to be able to post advertisements on these sites. But as far as I have seen, all of them are free. Hence not a problem for the end user. The conclusion is that online classifieds are an indispensable part of our daily life now and free ads sites make life a lot easier online when it comes to exchanging goods or services. They are fast replacing the offline brokerages and will very soon be the only way to buy and sell anything in today’s world of fast technology and faster people.

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