Rebranding is no longer a new concept in every sector of the economy. Several small and big businesses are not hesitating to delve into it despite the fact the entire process is daunting. Without mincing words, it can help your business to grow when done right. Some companies rarely consider rebranding vs brand refresh because they can’t tell them apart. However, you need to know what your brand needs to avoid making any costly mistake or wasting resources. Let’s take a look at the ways to develop a powerful rebranding strategy that will deliver results.
1. Create a realistic plan
The purpose of rebranding can revolve around redesigning a website, using a new name, moving to another domain or introducing new products. It’s imperative to carry out an extensive research on your target audience, market, and competitors. The campaign may be unsuccessful if there isn’t a plan and standard for tracking your progress. This is because it’s possible for the project to the abandoned halfway when your team has no idea of the next step to take.
2. Carry your employees along
Your staff will be motivated to represent your brand anywhere if you involve them in the rebranding process. Encourage the customer support department and the heads of each department to share their needs, insights, and challenges from time to time. This can serve as an opportunity to discover fresh ideas for developing a uniform brand identity. Update them about the latest development, organize training and make tools and new materials accessible. Assigning a project manager with experience and expertise can ultimately minimize stress, risks, and costs.
3. Set up a budget
Rebranding often has different aspects that include carrying out a series of tests, launching and designing. It’s better to outsource if you can’t handle certain tasks or lack the required skills. Acquiring sound time management skills is also essential. Compare the rates and services of the different service provider before weighing your options. Perhaps you have a tight budget, focus on the most important projects and handle the rest later.
4. Inform your customers
Customers are bound to ask questions as long as you offer a high-quality product or service and treat them right. Prepare the right answers to likely questions and continue to provide amazing services. Share the reasons for the rebranding clearly and what to expect on social media and other channels. This step must be taken early enough to avoid confusion and losing customers in the long run. Their feedback can come in handy as you revamp your online marketing strategy. Many brands offer juicy deals to both existing customers to renew their interest and boost engagement.
5. Don’t rush the process
Overnight success rarely happens in business. It will definitely take time before the completion of the rebranding project and for your target customers to get used to it. Avoid putting unnecessary pressure on your employees and give them ample time to adjust. Check whether there are no complexities or errors in the new design and branded materials once they arrive.