Whether you are a large corporation with over 10,000 employees, or a small hair salon in Las Vegas just trying to stay ahead of your competition, you need social media to help build and maintain an online presence. Not sure where to begin when it comes to incorporating social media in your business plan or how to make sure social media will succeed for you?
Social media is always changing it’s game face and it’s all for good reason. Here are few tips to get you started on utilizing social media to help grow your business by taking advantage of some of its most recent changes.
Video will continue to rule on social
Video marketing opportunities continue to rise. Even advertisements have moved away from static ads to more engaging content. Platforms like Facebook, Twitter, Instagram and Snapchat are all valuable areas where video can extend your marketing reach, and if you aren’t utilizing this tool, then you aren’t using social media correctly.
Create fresh content
This should not come as a surprise at all, but content is still king. If your content is not boosting your social presence or helping grow organic search visibility, then you need to rethink your entire plan. Content creation for social is a 24-7 job that needs to be moved to the very top of your social media plan.
Goodbye Adwords, Hello Facebook Ads
Gone are the days when we used to have spend weeks on training on learning how to use the Adwords platform, and here are the times where we can create simple, geo-targeted ads that actually work. And, the best part? The pricing is so flexible and convenient. Say goodbye to hiring an advertising professional and say hello to a quick ROI.
Change, nothing constant, things always in motion is exactly how social media was built to perform, so it’s only natural the platforms act the same way. Some people have done away with all their other advertising options and are focusing only on social media. Social media helps all business, large and small, and is an easy way to help grow your business; you just have to know where to start.