Information Architecture(IA) is database of organised collection of information on the big intranets and websites which ease the customer to find the required data/ information searching for. The Information architecture is very important factor which should be considered when designing a company website. Professional website designers Sydney offer the best IA service for its clients worldwide. IA effectively increases the usability and findability of any information systems/ websites.
IA can be built based on the understanding of interdependent nature of customer, factors and content.
Importance ofInformation Architecture
- IA enables the user to easily find the data which they are looking for and increase their productivity in work.
- IA in website designing decrease the maintenance of the website.
- IA helps in efficiently advertising the brand name of the product.
- IA in website design educates the customer about the new product and services about the ones they are actively searching on the website.
- IA decreases the cost of construction of website due to its effective usability and findability advantage.
Features of Information Architecture
- Organising systems :
The most important step in planning your website is organizing your information. Steps to build a usable information structure:
- Divide the content into logical units
- Chunk the information into sections and subsections (clusters)
- Think about which sections are more important
- Think about how the sections relate to one another
- Build links between related sections.
Difficulties in organizing system:
- Ambiguity – Language is ambiguous. Is tomatoes a fruit, a vegetable, or a berry?
- Heterogeneity – The web is a heterogeneous media and this makes it difficult to impose a rigid information structure to websites.
- Differences in perspective – Different users approach your websitedifferently (culture, age, language)
- Labelling systems:
Labels are concepts that represent chunks of information. The About us page of a website, for instance, may include:
- background information;
- Relevant addresses;
- Other contact information.
- Labels must be clear and intuitive to be effective.
If you are for a company that helps you to under IA and website design than hiring website designers Sydney will be a good decision. A professional company understand the requirements of clients and how IA can make your site work perfectly. If you have a big data base and need a smooth running website, then IA is highly essential.
Professionals initially provide information about IA and how it helps your customers in browsing the data in your site.