Saying “digital signage is here to stay!†isn’t merely a catchy slogan or attention-grabbing headline. These days, whether you’re passing through a shopping mall, visiting the dentist, grabbing take-out, navigating a busy transit station, or simply wandering around downtown, you can find digital signage just about everywhere you look. And it certainly looks eye-catching, and expensive, but you’ll be happy to note that it’s getting more affordable every year.
One thing’s for sure—the more savvy the business or organization, the more likely they are to have implemented new and exciting digital signage solutions. These aren’t made solely for retail chains or big brands, either (though ads, digital price tags, and models showing off everything from cars to watches to energy drinks are a mainstay of the retail industry). Nearly every industry and sector can (and has!) taken advantage of this affordable tech savvy way to deliver their message.
Fast food restaurants use them to advertise specials and display costs on animate menu boards. Banks show you time zones, weather conditions, exchange and interest rates. Schools remind students and staff of parent-teacher conferences, holidays, and upcoming sporting events. State and provincial highway systems warn drivers of accidents, traffic delays, or amber alerts. Even churches and other religious centres have been known to showcase inspiration passages and inform the public of service hours.
Digital signage solutions are part of an industry expected to rake in nearly fifteen billion dollars a year by the year 2020. If that seems astounding, a quick look at what digital signage can do for companies puts it all into perspective. The cost benefits areimmediately apparent. Painted and printed messages erode in inclement weather; static billboards all tend to blur together; plastic letter signs have their letters stolen or can be vandalized. Digital signage is more immediatelyattention grabbing and even less time consuming to update or correct—where the traditional billboard needs to be taken down and a new one erected, digital signs can be completely overhauled with the push of a button. Some come equipped with remote controls to completely eliminate the need for ladders, physical labour, or even being near the sign itself.
This creates a key advantage perfect for focused advertising. For example, imaginea digital sign outside of a retail-clothing outlet. The proprietor or manager can quickly adjust her sign to better attract a morning crowd of retirees or third shift workers. Later, the store could appeal to a different demographic heading home in the early evening. Being able to adapt to the various times shoppers venture out to handle their errands will surely lead to increased foot traffic and sales.
As more competitors have begun to design and sell these innovative products, the software has steadily become easier to use. Companies looking to gain a foothold in the industry readily offer digital signage software that can be controlled with Android apps. Other companies are making it easier to turn any HDMI device into a fully functioning digital sign. This functions to lower the start up costs and make electronic advertisements more affordable. For the best products currently on the market, look to Toshiba digital signage solutions at affordable prices — a great combination of excellent products and smart economics!
If you’re looking for a way to break into new markets or truly catch the attention of your current demographic, then think outside the world of static ads. Join the ever-growing group of businesses that have made the tech-savvy leap to digital signage solutions!