If you want to grow your business online, then email marketing is something that you should not ignore.
In fact, it is one of the biggest factors when it comes to growing your customer base or website traffic. Hence there are numerous bloggers and internet marketers around the globe who suggests us to create an email list.
However, if you are wondering what are the main benefits of email marketing?
Or looking for a tool to skyrocket your email marketing strategies.
Then this is the post you should stick with.
As you read further in this article, we will be talking about some benefits of the email marketing. As well as talk about a tool. Which will help you to manage your email and SMS marketing campaigns easily.
Top 5 Benefits of Email Marketing:
Offer Updated Content:
Well if you are running a blog, then you probably want your readers to know about your blog posts as soon as possible. If you do, then email marketing can help you quite a lot. You can easily send a link to your new blog post to your blog post readers and get some valuable visitors.
Also if you are selling something via affiliate, then you can convert that traffic into sales and then revenue. Hence most of the bloggers focus on email marketing over social media sharing. Plus the traffic on your blog remains consistent.
Cost Effective:
One of the main benefits of the email marketing is that it is cost effective. Like if you wish to run some advertisements on social media websites. Then it will cost you a hell lot of money and may not get your desired revenue.
But if you wish to go with email marketing, then it is quite cheap. Even there are possibilities that you will get the revenue or traffic that you are expecting.
Global Reach:
If you run some social media advertisements, then there is no guarantee who is going to see the ad. But if you choose to use email marketing, then you can easily target location based audiences.
Easy to create:
Another benefit of the email marketing is that it is easy to create and setup. One does not need a team of experts to get done with it. Even a person with some little knowledge can setup an email marketing campaign.
There are quite a lot tools exists online which comes with email templates. All you have to do is sign up for any of those services. Then you have to build your email campaign using the available tools. In the end when everything is completed simply launch it.
Calls to action:
Email marketing can help you to generate revenues using its calls to action nature. Email marketing offers the biggest advantage to the business owners when compared to any other marketing tool.
Using email marketing, you can easily drive customers to the sale page of a specific product. Hence, as a result, the buyers do not need to visit multiple websites to purchase something. In most of the cases, visiting multiple pages irritates the buyer.
But if you embed the sale page of the product in your email. Then it will be easy for the buyer to purchase the product in just a few clicks.
These are some of the top benefits of email marketing. Apart from these benefits, there are also quite a lot of other benefits exists. But we are not going to talk about them here. Instead, let us mention about a tool which will skyrocket your marketing campaigns.
Talking about a marketing tool, SendPulse is something that can help you out in a great way. Anyway, here is an introduction to the tool.
Introduction of SendPulse:
Well in simple words, SendPulse is an integrated email marketing platform. The platform can help you to manage your email and SMS marketing campaigns.
The reason why it is called integrated platform is that it offers email, SMS and push notification campaigns under a single platform.
Talking about some of the great features of the platform, SendPulse comes with Artificial intelligence integration. This makes the platform a very intelligent tool that can manage various campaigns.
The AI feature helps in optimizing the campaigns automatically and offers best possible open rates. For example, the AI can help you to select sending times, headline selections and so on. In a single sentence, you can say that the tool works better than your brain.
Furthermore, another great thing about the tool is that the SendPulse automatically sends an email to a user who has not opened the mail. The system waits for a specific period and if the email is not opened during this time. The system sends a new email automatically.
This helps you to get your customer attention easily. Apart from this feature it also has a few personalize settings.
Using the personalized settings, you can easily select segments for your customers. You will be able to create different rules for every segment. Also, you will get the ability to perform the A/B tests and many other features.
The last thing that we have liked about the SendPulse is that the analytics report. SendPulse offers a detailed report regarding your campaigns, open rates, click rates. Also, it offers the demographic data of the customer. Furthermore, it also offers you the ability to connect Google Analytics with SendPulse.
So overall, SendPulse will help you to get done with quite all the marketing related jobs. You can even integrate SendPulse with your eCommerce website. By integrating the SendPulse with your ecommerce website, you will be able to send SMS for their recently added product to the cart, or purchase confirmation.
Another good thing about the tool is that there are free and paid plans are available. With the free plan, you can send 15000 emails per month to 2500 customers. However, if want more capabilities, then there are other paid plans also exists.
With that said, that was all for the benefits of the email marketing and a perfect tool to do your email marketing jobs. If you have any questions to ask, then do comment below, and we will surely help you out.